Variant A — Live design file

Stand-out websites
for dental practices,
crafted with AI.

Upper designs and builds premium websites for dental clinics that want their digital presence to match the quality of their work. Every site is custom and built with AI-assisted workflows so you get more in less time.

Lighthouse 98 Built with AI 0.8s first load

A selection of our work.

ClearSmile website — Modern dentistry, boutique comfort

A modern dental site with built-in booking.

Custom-designed website for ClearSmile, an award-winning boutique dental studio. The site pairs a calm, refined aesthetic with a fully integrated booking system — letting patients schedule a visit directly from the page. Mobile-first, fast, and built to mirror the modern, premium feel of the clinic itself.

Sunridge Dental website — Precision care for Sydney families

A clinic identity, finally reflected online.

Redesigned website for SunridgeDental, a multidisciplinary practice caring for Sydney families for over 20 years. The new design closely aligns with the clinic's brand — calm, precise, and professional — and showcases the quality of their service through clean visuals, accreditations, and patient-focused content.

What we offer.

One starter website, built specifically for dental clinics — ready to launch in about a month, and ready to grow when you are.

INCLUDED · 01

What's included.

Custom, state-of-the-art design

Built from scratch to match your clinic's identity. No templates.

Beautifully built under the hood

Clean, modern code with on-page SEO foundations, built to last.

Basic website analytics

Know exactly how many people visit your site this month, and how many of them reach out to book.

One simple contact form

Wired to the channel you prefer (email, WhatsApp, etc.) so every inquiry lands where you can act on it.

2 × 1-hour training sessions

Learn how to update your site's content via our headless CMS, and how to read your basic analytics.

Domain migration included

Already own a domain? We'll migrate it as part of the setup.

NOT INCLUDED BY DEFAULT

Add-ons aren't included in the starter package. You can request them at any point — at build time (cheaper, faster) or after launch. Hosting is set up on Hostinger (around $10/month, traffic-dependent) and paid directly to the host.

PROCESS · 02

How it works.

DELIVERY

~1 month delivery.

Starts the day your content is ready: text, photos, logo, and your list of services. From there, we design and build everything in roughly four weeks.

  • Content kickoff
  • Design & build
  • Launch
REVISIONS

3 rounds of revisions included.

Each round takes about 4 days. You give us feedback and we refine the design until it feels right — no surprise charges.

  • Round 1 — structural
  • Round 2 — visual
  • Round 3 — polish
PAYMENT

Simple 50 / 50 split.

50% upfront before we start. 50% after final revisions are signed off. No long-term contracts, no hidden fees.

  • 50% upfront
  • 50% on sign-off
  • Add-ons quoted separately
ADD-ONS · 03

Add-ons.

Add-ons can be requested when we kick off your project, or any time after launch. Adding them at build time is faster and more cost-effective.

Branding pack

A new logo, brand guidelines, 4 custom website illustrations, and a matching email template.

Booking system

Integration with one of the 3 most-used booking tools for dental clinics.

Per-service design

A dedicated, individually-designed section for every service your clinic offers.

Additional simple form

Extra contact or inquiry form, wired to your preferred channel.

Complex form

Multi-step form with conditional logic, document uploads, or third-party integrations.

Extra revisions

Need more than 3 rounds of feedback? Add as many as you need.

Something else?

Have a feature in mind we haven't listed? Tell us — we'll work it out together.

FAQ · 04

Frequently asked questions.

  • Who owns the website?
    You do. After launch, the code, content, and domain are yours. You're never locked in.
  • What do I need to provide?
    Just the content — text, photos, logo, and your list of services. We handle everything else.
  • Do I pay anything monthly?
    Only hosting (around $10/month with Hostinger, depending on your traffic). That's it.
  • Can I update the website myself after launch?
    Yes. Every site comes with a headless CMS so you can edit text, images, and basic content without writing code. The 2 training sessions cover this.
  • What if I need help after launch?
    We build with well-known industry tools, so we can support you long-term — and if you ever want to work with another developer, they'll be able to pick up where we left off.
  • Can I add features later?
    Yes. Add-ons can be added during the build or after launch — building them in at the start is cheaper and faster.
  • What language is the website in?
    English. We currently build for U.S.-based clinics.

The people behind
every build.

We're a small, intentional team — no middle layers, no handoffs. Every project is handled directly by the people who care about it most. When you work with Upper, you're talking to the same people writing the code and designing the pages. That's how we move fast and ship things that actually work.

Federico

Federico

Design & Development

Designs and builds every site end-to-end — from the first wireframe to the final deploy. Turns clinical requirements into fast, conversion-focused experiences.

Jose

Jose

Client Relations & Development

Owns the client relationship from first call to launch and beyond. Also ships code — so nothing gets lost in translation between what clinics need and what gets built.